Privacy Policy

This privacy policy describes the personal data collected when you use our website Gume.store. It also explains how your personal data is used, what choices you have regarding your personal data, and how you can contact us.

1. Registration

To purchase on our website and use the services offered by Gume, you must complete a free registration, which will only be confirmed after all fields are filled in. You must complete the form only with accurate and truthful information, and you agree to update your personal data whenever there is any change.

Gume reserves the right, at its discretion, to refuse service, close accounts, remove or edit content, and cancel orders if it deems necessary.

2. Login & Password

You must choose a login (email account) and password, which will be used whenever you wish to use Gume’s services.

You are solely responsible for your access password and must keep it secure. Customers are responsible for maintaining and keeping their own passwords confidential, and Gume is not liable for their improper use.

If you forgot your password or are having trouble creating a new one, contact oi@gume.store so we can help.

3. Privacy Policy

In compliance with Law No. 13.709/2018, known as the General Data Protection Law (LGPD), we inform our customers that their personal data and payment information are kept secure. We use a certified, reputable sales platform and leading payment intermediaries to ensure the security of your purchase data.

Gume undertakes to comply with the rules set forth in the LGPD, respecting the following principles:

• Users’ personal data will be processed lawfully, fairly, and transparently (lawfulness, fairness, and transparency);

• Users’ personal data will be collected only for specified, explicit, and legitimate purposes and will not be subsequently processed in a manner incompatible with those purposes (purpose limitation);

• Users’ personal data will be collected in an adequate, relevant, and limited way to what is necessary for the purposes for which they are processed (data minimization);

• Users’ personal data will be accurate and kept up to date whenever necessary, so that inaccurate data are erased or rectified when possible (accuracy);

• Users’ personal data will be kept in a form that permits identification of data subjects only for the period necessary for the purposes for which they are processed (storage limitation);

• Users’ personal data will be processed securely, protected against unauthorized or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organizational measures (integrity and confidentiality).

3.1 Your Privacy

Gume collects, stores, and processes information to improve our customers’ shopping experience. This information also allows us to contact customers to inform them about our products, services, and promotions.

By accessing and/or registering on our website, you automatically agree to our Terms and Conditions of Use.

3.2 Data Collected

When placing an order, the customer will need to provide information to register with Gume. We request data such as full name, address, email, CPF (Brazilian taxpayer ID), mobile phone number, and credit card numbers. We emphasize that the card data you enter on the site are encrypted and interpreted only by the partner financial institution. Gume will use proof of payment to process and complete your order. Your full name, email, CPF, and mobile phone number may be stored even after the purchase is completed. This allows us to contact you about matters related to your order, as well as to inform you of the order number and delivery details, if necessary.

In addition to a record of your purchases, the products you viewed are also recorded. This information, together with registration data, allows us to improve the customer experience and recommend products more accurately.

Registration is not required to simply browse Gume.store.

3.3 Cookies

There are no cookies on Gume.store.

3.4 Social Media

Registered customers automatically authorize contact via social networks, with the possibility to unsubscribe at any time. When we use WhatsApp, Instagram, Facebook, Telegram, Twitter, TikTok, and other social networks, we may use your identification data to optimize your experience with Gume. We emphasize that we comply with all terms, privacy policies, and conditions of our partners to ensure the full integrity of our customers’ data originating from these platforms.

3.5 Statistics

Digital browsing content is collected so we can monitor how our customers use the site. Data such as user browsing patterns, number of page visits, and server peaks, when analyzed, reveal where our customers come from and how they interact with us online. This type of information does not reveal who the visitor is personally or individually. We emphasize that, like many websites, ours may use pixel tags or other user-tracking technologies without personal identification. These data, along with similar data from other users, are compiled to help us improve our products and services, as well as the overall experience of customers browsing our site.

3.6 Sharing Information with Third Parties

Gume does not share, rent, or sell your registration data to individuals or companies. However, site statistics and related information are processed in systems of technology vendors contracted by Gume. We do not share payment information with other companies, except with the payment institutions responsible for processing orders. Customers’ full name and delivery address are shared with logistics and shipping companies responsible for processing and delivering products so orders can be delivered to the locations chosen by customers themselves.

3.7 Security

We maintain physical, electronic, and administrative security measures that protect our customers’ payment data and registration information. These protective measures help us prevent fraud and unauthorized access to information, as well as maintain data integrity. In addition, we have an Internal Security Policy so that our employees do not have access to your personal information, ensuring your data remains safe at all times.

3.8 Changes to Company Policies

Gume may amend its terms and company policies to better serve its customers. Please check this Privacy Policy frequently to stay up to date on possible changes.

It should be noted that no employee is authorized to contact you on behalf of Gume and request any customer’s payment data. If you have any questions, contact oi@gume.store.

4. Your Rights Regarding Your Personal Data

You have the right to request: (i) confirmation of and access to your personal data; (ii) an electronic copy of your personal data (portability) and to have this information transmitted to another company; (iii) rectification of inaccurate data concerning you; (iv) erasure or deletion of data or restriction of processing of your personal data in certain circumstances established by applicable law; (v) objection to the use of your data for profiling for marketing or for direct marketing; (vi) the right not to be subject to automated decisions.

You may exercise your rights by sending a written communication to oi@gume.store with the subject “LGPD,” specifying:

• Full personal name or company name, CPF or CNPJ number;

• User’s email address and, if applicable, that of your representative;

• The right you wish to exercise on the site;

• Date of the request and the user’s signature;

• Any document that can demonstrate or justify the exercise of your right.

Alternatively, the customer may send a communication by mail to the following address:

Rua Fidalga, 897 - Bairro Pinheiros - São Paulo/SP - CEP 05432-070.

The user will be informed in case of rectification or deletion of their data.

5. Communications

By registering on the site, the customer automatically agrees to receive email messages or messages via other online and offline platforms regarding site promotions and launches. If you no longer wish to receive these messages, you may request cancellation at any time via oi@gume.store or by clicking the unsubscribe link at the end of all our emails.

6. Copyright

The entire site—including its products, designs, layout, photos, texts, and other content—is the property of Gume.

It is strictly prohibited to:

a) Copy, distribute, or disclose any material present here—unless you have written authorization;
b) Interfere with or compromise the integrity or security of any part of our online and offline operations;
c) Conceal your identity or commit fraud;
d) Include the Gume brand on any material—unless you have written authorization.

7. Product Descriptions

Product descriptions available on our website are prepared as accurately as possible. However, product images may show color variations due to each user’s monitor settings.

If you are in doubt or in the event of any error and the product does not match the description provided, please contact us at oi@gume.store.

8. Prices and Stock

Gume sells products with limited stock; therefore, all promotions and communications are subject to stock availability. The information, prices, and discounts on this site are subject to change without prior notice.

Gume reserves the right to correct any errors that occur in the disclosure of product prices and not to complete the sale at the advertised price.

Adding a product to the shopping cart does not guarantee its reservation or its price. The product will only be reserved for the customer after the order is completed and payment is approved. In case of price variation, the price in effect at checkout will prevail.

Promotional items are not eligible for exchange under any circumstances.

9. Payment Methods

By registering on www.gume.store you agree to the prices and payment conditions, which are subject to change. Payment can be made by credit card in up to 3 interest-free installments or via Pix.

For credit card payments, you must enter your card information on the site to complete the transaction (for details on personal data protection, please review our entire Privacy and Security Policy). All personal information is strictly confidential and will be used only to complete your purchase.

If you have any questions about invalid or unauthorized charges, please contact us at oi@gume.store.